We believe

every person has the power to overcome, achieve, and inspire.

IT’S WHAT YOU DO IN THE DARK THAT PUTS YOU IN THE LIGHT.

This quote has been one of my recent favorites. A marketing campaign with professional athletes practicing when no one is watching. It’s been a source of inspiration for me, as these past few months have been one of the toughest in my life.

My name is Kanako, and I’m not the ‘fitness type.’

Rockit Ride is more than fitness, it’s life—the experiences we have, the meaningful connections we make, and the journeys we’re on.

I created Rockit Ride out of a need for something more. Never having identified as the ‘fitness type,’ I was uninspired by what seemed like exercise deja vu. It wasn’t until I was pregnant with my second child that the ‘more’ I sought evolved into a deeper quest for meaning and purpose. It was then that I committed myself to finding my “ikigai”—my reason for being, and the lessons I pass down to my children.

Join me to redefine our relationship with fitness. We’ll celebrate community over competition, and learn to love who we are, not just who we want to be. Together we’ll find Empowerment in our rides, Inspiration from each other, and Community to get us through anything. Most of all, we’ll have a ton of FUN dancing on a bike that goes nowhere!

This is our ‘dark,’ and the world is ready for our ‘light.’

— Kanako